A Letter From our CEO Bruce Beacham: Addressing COVID-19 - Goodness Me!

A Letter From our CEO Bruce Beacham: Addressing COVID-19

April 08, 2020 9 min read 0 Comments

A Letter From our CEO Bruce Beacham: Addressing COVID-19

April 17, 2020

Goodness Me! Community,

 

It has been said that “Change Brings Opportunity” and how true that statement is in our world today.   We are living in a time where things are changing around us constantly, and out of it has come some great opportunity for us to serve YOU better.

 

This past week we introduced a new Home Delivery for Seniors program to our Burlington community—and it has been a great success!  So successful, in fact, that we are excited to announce that effective Monday April 20, we will be offering this service to seniors that live within 10km of the following locations:

  • Goodness Me! Waterdown
  • Goodness Me! Upper Gage
  • Goodness Me! Locke Street
  • Goodness Me! Brantford
  • Goodness Me! Burlington

 

This Home Delivery is available to customers over the age of 60, who live within 10kms of the above Goodness Me! locations.  Free delivery on any order of $75 or more (including tax).  Find the Home Delivery link at www.goodnessme.ca as of Sunday morning, to place your full grocery order. 

 

A few other things to note:

  • Curbside Pickup is buzzing!  Hundreds of orders are streaming into our inbox and we’re thrilled to be able to offer this contact-free service to you.  This week we allocated specific parking spots for when you come to collect your order—look for the green signs in the parking lot!
  • For those of you that can, we continue to encourage you to shop in our stores knowing that we are taking the necessary precautions to keep you safe and your cupboards full:   
    • Full Shelves: Our team is doing a great job keeping our shelves fully stocked with healthy food.
    • Avoid Crowds:  We are maintaining our full store operating hours so we can minimize crowding.
    • Limiting Number of Customers in Store: We are limiting the number of shoppers in-store to give you the space you need.  We ask that you shop your full list for the week and if possible, come on your own.
    • Physical Distancing: With the help of our floor decals, Plexiglas shields at cash, and avoiding passing others in the aisles, you’re becoming experts at this—thank you!
    • Sanitizing Common Surfaces: We continue to make this a priority.
    • Washing Hands: Staff continue to wash their hands every 15 minutes.

We are privileged to continue to serve you, THANK YOU for your ongoing support,

 

 

Bruce Beacham

CEO

Goodness Me! Natural Food Market

 

 

FIFTH UPDATE: APRIL 8, 2020

Goodness Me! Community,

No longer is any day “business as usual” here at Goodness Me!  It is a time of stress and uncertainty for many.  It’s also a moment in time when the work we do is the most critical, and where innovation is happening around every corner.    

I wanted to personally reach out to you and provide an update on some of the newest initiatives we've put in place to make shopping for your groceries as safe and stress-free as possible. 

  • Home Delivery for Seniors:  On Monday, April 13th we will be offering Home Delivery for customers over the age of 60, who live within 10 KM of our Burlington store.   Free delivery on any order of $75 or more (including tax).  Find the Home Delivery link at www.goodnessme.ca as of 9 PM this Sunday to place your full grocery order.
  • Curbside Pickup:   We have served hundreds of happy customers since opening this service at all stores this past Monday!  We are keeping up with the orders with no delays so far.  Click on Curbside Pickup at www.goodnessme.ca to place your full grocery order.
  • Clean and Safe Stores with Full Shelves:   We encourage those of you that can, to continue to visit our stores knowing that we are taking necessary precautions to keep you safe.
    • Full Shelves:  Our team is doing a great job keeping our shelves fully stocked with healthy food.
    • Avoid Crowds:  We are maintaining our full store operating hours so we can minimize crowding.
    • Limiting Number of Customers in Store:  We are limiting the number of shoppers in-store to give you the space you need.  We ask that you shop your full list for the week and if possible, come on your own.
    • Physical Distancing:  With the help of our floor decals, Plexiglas shields at cash, and avoiding passing others in the aisles, you’re becoming experts at this—thank you!
    • Sanitizing Commons Surfaces:   We continue to make this a priority.
    • Washing Hands:  Staff continue to wash their hands every 15 minutes.

 Thank you for your continued kindness and patience with our staff when in our stores; they are doing an exceptional job of keeping us all safe while shopping.  We are glad that our staff will be taking a well-deserved break this Friday and Sunday as our stores will be closed.  

From our Goodness Me! family to yours--Happy Easter.   Stay well & let’s keep in touch.  

 

Bruce Beacham

CEO

Goodness Me! Natural Food Market

FOURTH UPDATE: APRIL 3, 2020

Goodness Me! Community,

 As we all continue to navigate through these unique and evolving challenges, we want you to know that Goodness Me! is here for you.   We appreciate all of the positive feedback we are receiving regarding your Goodness Me! shopping experiences, which includes:

  • Clean, safe stores, as you avoid crowds and find almost full shelves
  • Curbside Pickup that started April 1 at our Waterloo store and begins Monday, April 6 at all Goodness Me! locations.  Here are the simple 3-steps:
    1. Visit www.goodnessme.ca and tell us who you are, when and what you want
    2. We call you to confirm pickup details and credit card payment
    3. You call us from our parking lot and one of our team members puts your bags in your trunk.  Contactless and friendly!
  • Ongoing focus on:
    • Clean, sanitized stores, Plexiglas shields, staff washing hands, preferring cards over cash
    • Social distancing
      • Limiting the number of customers in stores
      • Full store hours allowing fewer shoppers per hour
      • Clear floor markings to help with social distancing

 Thank you for your trusted support and for continuing to thank our wonderful, dedicated staff who are serving us all!

Stay well.  Let’s keep in touch.

 

Bruce Beacham

CEO

Goodness Me! Natural Food Market

THIRD UPDATE: MARCH 27, 2020

From all of us at Goodness Me! I would like to thank you for the trust and confidence that you have put in us as we navigate through these challenging times.   We feel that it is our duty as your local grocer to provide a place where you can feel safe to shop as you seek healthy products to take home to your families.  

The health and well-being of our customers and staff continue to be our top priority and we wanted to update you with the latest measures we have put in place:   

New Additions:

  • Social Distancing Actions:
    • Install Plexiglas Shields at every cash lane; completed by March 28th
    • Floor decals at every cash lane to help remind everyone to maintain social distancing of 6 feet
  • Additional $2.25 /hour for store staff:  In appreciation of our front line workers, last Monday (March 23rd) we announced a temporary $2.25 per hour wage increase, effective immediately, with no fixed end date 
  • Caring for our Staff:  in addition to a free meal per day and 50% off selected prepared foods to take home, we are also providing our staff with a range of free supplements that will boost their immune systems to help them stay healthy
  • Curbside Pickup:  We plan on testing this new contactless process at our Waterloo store beginning April 1st and hope to roll out to all locations by April 6th

Ongoing Actions:

  • Store Hours:  We will continue to stay open from 8 AM to 9 PM to enable more space per customer per hour
  • Hand Washing:  Staff washing hands for 20 seconds every 15 minutes
  • Sanitizing:  Sanitizing common surfaces frequently following a detailed protocol
  • Grocery Carts:  Hand & Cart Sanitization Station in all stores upon entry
  • Social Distancing:  We request that everyone practice Social Distancing (maintain a distance of 6 feet from others)
  • Senior Shopping Option:  We encourage seniors looking to shop during quieter hours to visit from 8-9 AM everyday
  • Cards over Cash:  We prefer you use cards rather than cash
  • Reusable Bags:  If you choose to use reusable bags, we ask that you pack your own

How are we doing?

  • COVID-19 Inspection:  A recent visit from a COVID-19 government inspector gave us rave reviews saying, we are doing a fantastic job!

We are privileged to serve you and your community; Thank You for your ongoing support.

Stay well.  And we will stay in touch.

Bruce Beacham

CEO

Goodness Me! Natural Food Market

 

SECOND UPDATE: MARCH 20, 2020

 

What a week it has been, since writing to you last Friday!  I do hope you are staying healthy. 

Our Goodness Me! team is doing a remarkable job in continuing to serve in this critical, front line role through these challenging times.  While many people in other industries are being asked to stay home, our team, along with medical, pharmacy and other critical services, are being asked to come to work.  Yes, we are concerned about staying healthy, while remaining committed to serving in this time of need, and we are confident that you are eager to help us, as you shop at Goodness Me!

We have implemented many changes including washing hands, social distancing, sanitizing common surfaces, moving from self serve to pre-packaged, encouraging debit/credit, etc.

Our goals continue to be:

  • Protection of our staff and customers
  • Providing the essential service of making healthy products available for our customers
  • Understanding and caring for our staff

Protection by Social Distancing

  • We need your continued help on this one!
  • Please do your very best to maintain a 2 meter / 6-foot distance from others in the stores.
  • Have a friend shop for you if you should be self isolating.
  • We are not a mass retailer and do not have crowded stores, so we are not planning to limit the number of customers in the store.
  • For seniors who might want to shop with the least number of people in the store, we would recommend 8-9 AM.
  • We are not planning to reduce the number of store hours at this time as this would increase the number of customers/hour in the store.
  • We look forward to serving you, and again, please remember to help yourself and our staff by maintaining social distancing.

Providing an Essential Service

  • We are here for you and your family!
  • Our people are choosing to come to work for you.
  • They are taking all precautions to minimize the risk to ourselves and you.
  • We appreciate you encouraging and thanking our staff for their dedication to serving during these challenging times

Understanding and Caring for our Staff

  • We are listening to and understanding the concerns of our staff.
  • As mentioned above, we are planning to stay open for our full store hours, which gives our staff the opportunity to continue to earn their full compensation.  This is not available to many others during this time.
  • We are also providing a free meal daily for each person working in our stores.
  • In addition, we are providing for our store staff, 50% off our hot and cold bar items that they can take home.
  • Finally, while we are encouraging our staff to follow Canadian health authority guidance as they serve, we do not force anyone to work.

Thank you for your continued confidence and trust in the Goodness Me! team.  Stay safe.  Talk to you soon.

Bruce Beacham

CEO

Goodness Me! Natural Food Market

 

FIRST UPDATE: March 13th, 2020

 

To our Goodness Me! Community,

Our hearts go out to all who have been affected by the outbreak of coronavirus (COVID-19).

At Goodness Me! health has always been at the forefront of our business, and we want to continue to support our customers and our staff in their pursuit of good health & well-being during this time.

I wanted to personally reach out to you and provide an update on the actions that Goodness Me! is taking to help prevent the spread of the virus.   We are actively following the lead of Canadian public health authorities at this important time and have taken the following precautionary measures:                             

  • Increased Routine Cleaning: Increased sanitization of common areas such as countertops, cash lanes, and bathroom door handles.  Hand & Cart Sanitization stations have been set up at the front entrance of all of our stores.
     
  • Prioritizing Good Hygiene Practices:  Implementing continuous reminders about good hygiene practices and supporting our staff with the necessary resources.
     
  • Suspending All Food and Beverage Sampling In-Store: Effective immediately, all food and beverage sampling in stores have stopped until further notice.
     
  • Suspending Educational Programs In-Store:  Effective immediately in-store programs have been canceled and our team is ramping up webinars so we can continue to stay connected and educate our community.
     
  • Safer Storage for Prepared Foods:Relocating bakery items thus removing self-serve options.
     
  • Staying Informed: Closely monitoring the situation, and regularly providing all of our store staff with the most up-to-date safety guidelines, as recommended by Health Canada and other health officials.

The health and well-being of our community have been our priority for the past 39 years and will remain our mission over the days and weeks to come.   We will continue to provide information about the steps we are taking to address this rapidly evolving situation.

Stay Healthy,

Bruce Beacham

CEO, Goodness Me! Natural Food Market 

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