Norway is home to rich herring fishing grounds, one of the main sources of food for the Norwegian people. Herring oil, sustainably sourced from the roe of Norwegian spring-spawning herring, provides more omega-3 phospholipids than krill oil. It is also rich in DHA and EPA as well as choline and astaxanthin. Choline is important for healthy liver and brain function and is a precursor to the powerful brain chemical acetylcholine, which supports memory and information processing. Astaxanthin, a member of the carotenoid family, is one of nature’s most powerful antioxidants. Clinical studies have demonstrated that astaxanthin supports cardiovascular, immune and skin health.

This oil is sourced in an environmentally friendly, sustainable manner. The fishery has been certified by the Marine Stewardship Council whose mission is to conserve the marine habitat.

Omega-3 fatty acids, including DHA and EPA, support cognitive health and brain function, as well as cardiovascular health. This very rich source of DHA and EPA is in a near 1:1 ratio for strong cognitive support.*

Also, phospholipid-bound omega-3 fatty acids seem to have select advantages in how they are absorbed and utilized by the human body.* Herring roe oil provides more DHA and EPA phospholipids than krill oil. Omega-3s in phospholipid form – the same form found in human cell membranes – are more easily absorbed, significantly increasing their ability to support the brain and overall health. When bound to phospholipids in the body, EPA and DHA form compounds that act very much like hormones and support many body functions.*