The FAIRTRADE Mark is recognized by consumers around the world as the leading social and sustainable development Mark. It inspires high trust in consumers around the world that a considered purchase improves the lives of people and communities in developing countries. Products with the Mark are sold in more than 120 countries.
A 2016 Globescan study found that almost two-thirds of consumers globally try to support brands that are purposeful. Selling products which carry a well-known and highly trusted independent third-party certification such as the FAIRTRADE Mark allows an organization to clearly indicate their commitment to social and environmental values.