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Why We Grow

In 1981, a small family health challenge sparked something extraordinary. What began with Janet Jacks exploring natural foods to help her husband thrive soon grew into Goodness Me! Natural Food Market. A place rooted in education, community, and a belief that real health starts with real food.

Forty-five years later, that single seed has grown into nine stores across Ontario, partnerships with local farmers and organic producers, and a community built around helping people live well. From our shelves to our workshops, Goodness Grows Here—and it all started with one simple goal: helping families thrive.

Celebrate With Us

Join us on Saturday, April 11th to celebrate 45 years of goodness!

Goodness Me! bag for the first 45 customers

Free gift for the first 10 customers

$45 off coupon for the 45th customer at every store

Wellness Weekends

Each location is hosting a special weekend featuring expert-led workshops and in-store sampling from your favourite brands, giving you the chance to learn, discover something new, and connect with our wellness community. Join us in celebrating 45 years of growing goodness.


Wellness Weekends

Join us at your store's Wellness Weekend for classes, samples, and special deals! Find your dates below!

Upper Gage: Saturday, April 18 & Sunday, April 19
Burlington: Saturday, April 25 & Sunday, April 26
Locke St: Saturday, May 2 & Sunday, May 3
Waterdown: Saturday, May 9 & Sunday, May 10
Brantford: Saturday, May 9 & Sunday, May 10
Guelph: Saturday, May 23 & Sunday, May 24
Waterloo: Saturday, May 23 & Sunday, May 24
Barrie: Saturday, May 30 & Sunday, May 31
London: Saturday, May 30 & Sunday, May 31

Growing Organic Goodness

with Pfennings Organic Farms

Join us for a free, engaging workshop with the team from Pfennings Organic Farms and discover the foundations of organic growing.

Learn about healthy soil, natural pest management, and simple, practical ways to start your own organic garden at home.

Bring your questions, connect with knowledgeable growers, and gain valuable insights to help you grow fresh, organic food with confidence.

Discover the Power of Food

with Goodness Me!

Discover the Power of Food in this inspiring free one-hour class designed to help you make simple, sustainable changes for better health. Start with an interactive session on how nutrient-dense choices can fuel your vitality, then join a guided store tour to learn how to confidently shop for real, nourishing food—from reading labels to finding the best options in every aisle.

Perfect for anyone ready for a fresh start.

Did You Know?

Goodness Me! was the first place you could buy yogurt in Hamilton.

When we opened in 1981, yogurt wasn’t a grocery staple — it was hard to find at all. We were the first to introduce it locally, bringing in Astro yogurt from Etobicoke. A customer favourite was the Balkan Style — plain, natural yogurt made with just three simple ingredients: milk, cream, and bacterial culture. No gelatin. No starches. No additives.

We also supported early organic dairy producers as they worked to have their certified organic milk processed separately — something that didn’t happen until the early 1990s.

From the very beginning, we’ve been committed to offering better, simpler choices — long before they became mainstream.

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