Udo Erasmus is the person behind Udo’s Choice, company that has brought us numerous items including Flora product line. He created a brand based on his personal experience. In 1980, Udo got pesticide poisoning which threatened his existence. While going through his own struggle, he started researching nutrients and healthy food items. He learned a lot during this time and given that he managed to survive his ordeal, Udo decided to create a product line that will help people get healthy, not sick. Flora products are completely organic
and can be used by anyone.