Dyes based on natural substances are becoming more and more popular. Unlike most other companies that produce colors based on ammonia, Antica Herbavita shies away from this concept. Instead, they use only natural substances for their products. Nowadays, the company distributes its products to 38 countries worldwide. But although they have lots of success, it was a rocky road for the company. Its rise is attributed to Michele Albergo and his herbal knowledge. Through hard work and dedication, he managed to create hair products based exclusively on plants; something that hasn’t been done before. As a result, you can now enjoy these awesome dyes! See our full variety of cruelty free beauty care here.