If You Care is a company that has been around the block. Everything started in 1990 with unbleached coffee filters. In fact, If You Care was the first company in North America that offered such a product. As the company grew and became more popular, the desire for new and amazing items grew as well. Today, If You Care offers items such as Enviro-Friendly Parchment Paper, Jumbo Baking Cups, and Coffee Filters. All of their products are environmentally-friend; the company ensures their carbon footprint is minimal. In fact, they support various movements and causes meant to save our planet.